Drink, fly, do good – a marketing campaign for Viva con Agua
Hamburg Airport and Viva con Agua join forces for a common cause: with the launch of “Leise” spring water in the security area of Hamburg Airport, Straub & Straub supported its cooperation partners with a comprehensive marketing campaign – from the slogan through the key visual to implementation of flyers, displays and large digital advertising formats.
The goal was to clearly communicate the two benefits of the product: the PET bottle can be taken on board easily, whilst at the same time, sales of the product support the global water projects of the Viva con Agua de Sankt Pauli initiative. The slogan WATER 2 FLY in conjunction with the key visual – the “Leise” bottle with the scribbled-on luggage label – serves as the central theme of the campaign that runs through all the advertising media: digital Colorama advertisements including a location map, advertising posters for Heinemann Duty Free, shelf wobblers, table displays as well as flyers, T-shirts and bags for the promotional campaign.
In addition to designing the advertising materials, we also developed the accompanying social media campaign “A bottle travels around the world”. In this campaign, passengers at Hamburg Airport are asked to take the Viva con Agua bottle with them on their journey and photograph it at their holiday destination. The images can be uploaded and shared on social networks like Facebook, Twitter and Instagram with the hashtag #water2fly. This extended the WATER 2 FLY campaign via social media channels.
Pictures: Hamburg Airport, Viva con Agua, John Broemstrup