Hamburg Airport News
Hamburg Airport: communicating successfully through newsletters
Topicality and value are the most important aspects of a newsletter – and therefore the central pillars of the Hamburg Airport News. This newsletter includes competitions, tips about special offers for shopping and gastronomy, as well as helpful travel tips, and we reach almost 26,000 subscribers with it.
To ensure that the newsletter is topical, it is even sometimes sent out at 5am, for example when there is a strike warning. In this way, the subscribers receive information on the latest developments directly via email. Service orientation is central in the creation of editorial plans and newsletter and website texts. We work closely with the company’s corporate communications department, the advertising community and the airport’s aviation team.
Together with Hamburg Airport, we have overhauled the look and content of the Hamburg Airport News and increased its frequency. During the course of our cooperation, we have also been able to create other newsletters in various areas, such as the environment, model exhibition and construction sites.
Pictures: Hamburg Airport