Brugal Fashion Show
Fashion meets rum
Brugal from Beam Germany GmbH represents passion, quality and authenticity. These are values on which the success story of the Dominican brand is based: in its Caribbean homeland, Brugal is the undisputed number 1, while the family business is considered the third largest rum producer in the world.
In a nationwide promotional competition in Germany called “Selección Moda Brugal”, Brugal applied these same criteria to find the most talented young designers in Germany’s fashion colleges. In a specially created fashion show, ten finalists presented their designs to a panel of judges chaired by German actress Mariella Ahrens.
Straub & Straub was responsible for the accompanying PR for the competition as well as the press and media activities for the final event in Hamburg. This included national and regional PR support (print, TV, radio, online) and initiation of media cooperation. In addition, we were responsible for planning and staging the event in its entirety.